AugMend Health
Redesigning AugMend Health’s Digital Presence
July 2024 to August 2024
As a product designer at AugMend Health, I was tasked to create a website and brand identity that resonated with both patients and healthcare professionals while aligning with AugMend’s innovative, empathy-driven approach. I conducted competitor analysis, developed mood boards, created custom iconography, and designed intuitive user flows. Collaborating closely with the founders, I ensured that the redesigned site clearly communicated AugMend’s value and provided a seamless user experience.
The new website strengthened AugMend’s brand identity, bringing consistent messaging and a cohesive digital presence. It now serves as a key touchpoint in AugMend’s mission to integrate mental health care into clinical workflows, enhancing both patient outcomes and the efficiency of healthcare teams.
Product Design
Brand Identity
Research & Strategy
UI/UX Design
Branding
Figma, Adobe Creative Suite, WixStudio
01 RESEARCH & STRATEGY
Holistic analysis of the AugMend Health Website
The overwhelming visuals and text created a cluttered experience, which could frustrate users and lead to early abandonment. In our discussions, it became clear that the weak visibility of call-to-action (CTA) buttons hindered user interaction; making CTAs like "Request a Demo" more prominent and bold would significantly improve engagement. Additionally, the unclear value proposition in the hero section failed to communicate AugMend's unique benefits quickly, highlighting the need for stronger messaging that conveys the platform's impact along with an enticing CTA. These insights have laid the foundation for a more effective user experience strategy moving forward.
Overloaded by text-heavy sections and lack of white space encouraging early abandonment
Overwhelming Visuals & Text
Hidden or passive CTAs leading to lower engagement
Weak Call-to-Action Visibility
Hero section doesn’t communicate AugMend’s
key benefits
Unclear Value Proposition
Simplifying visuals and breaking content into smaller, digestible sections to improve user engagement and reduce early abandonment.
What started as a straightforward approach evolved into a thoughtful reimagining of the brand's online presence.
In refining the site, I focused on creating a structured brand guideline that improved the visual flow. We introduced bold, prominent CTAs with contrasting colors to guide users seamlessly. Strengthening the landing page messaging was key—ensuring it conveyed AugMend’s unique value and impact with clarity.
The final deliverables included a cohesive set of guidelines for the landing page, color usage and ratios, illustrations, typography, and photography—all aligned with the brand’s vision.
Visual Coherence
Unified Brand Identity
Immersive imagery of patients using VR therapy and serene nature scenes to communicate the product's purpose and reinforce well-being, while custom icons illustrate key functions like assessments and psycho-education, enhancing user engagement and understanding, all supported by improved white space that organizes information into digestible chunks to reduce overwhelm.
A calming blue and purple palette that reflects AugMend Health's integration of technology and healthcare, with a clear information hierarchy and structured typography that enhance user flow and readability while emphasising the company's empathetic approach.
Improved Navigation
Strong Value Proposition
Clear and intuitive navigation bar that facilitates easy access to relevant information, with digestible sections like "How It Works" and "Integrating into Workflows," a collapsible FAQs section for a streamlined user experience, and mobile responsiveness that ensures visuals and CTAs adapt smoothly to various screen sizes.
That emphasises real-world benefits like improved patient outcomes and time savings for clinicians through VR assessments, while also foregrounding conversational assessments, psycho-education, and behavioural exercises in a virtual environment, and effectively highlighting its research-driven and empathy-centered approach.
Looking toward the
future
To enhance user engagement, the site could incorporate more interactive elements and personalised content for returning users while also adding social proof through additional testimonials and success stories from clinicians and patients to build credibility and trust in the platform’s offerings.
