What Can
I Do?
Empowering women in Kaduna with accessible healthcare knowledge and resources.
Esha Morakhiya, Shuhan Lei, Piper Wu, Yiting Wang
Product Design
Brand Identity
Research & Strategy
UI/UX Design
Figma, Adobe Creative Suite, InDesign
An interactive toolkit aimed at empowering women in Kaduna, Nigeria, with essential knowledge about sexual health and mental well-being. The project addresses healthcare gaps, limited access, and inadequate awareness in both urban and rural areas. By integrating local insights and mindfulness techniques, the toolkit fosters engagement, helping women make informed decisions about their health. Through thoughtful design, What Can I Do? promotes empowerment and improves access to vital information, contributing to better long-term health outcomes for women in Kaduna.
01 THE PROBLEM
Kaduna’s women face systemic barriers, from poverty to cultural norms, limiting access to essential health services.
In a region where healthcare access is limited, Kaduna’s women face systemic barriers, from poverty to cultural norms, restricting their ability to receive essential health education and services. Kaduna is known for its rich cultural heritage, diverse populations, and festivals. However, it faces challenges in healthcare, particularly regarding women's access to services.
Gaps in services and limited essential healthcare equipment in rural areas
Supply &
Demand
Inadequate awareness about healthcare services
Inadequate Awareness
Insufficiently trained
healthcare workers
Healthcare Providers
02 RESEARCH QUESTION
How can we design an interactive and engaging toolkit that empowers women in Kaduna with knowledge about sexual risk behaviours, safe sex practices and effective ways to understand women’s health?
User
Interviews
Qualitative insights from healthcare professionals
Surveys
Quantifying the gaps in healthcare access
Competitive Analysis
Reviewing existing women’s healthcare infrastructure
Cultural
Research
Studied the cultural barriers to sexual & mental health awareness.
KEY INSIGHT 1: Stigma and Cultural Barriers Prevent Open Health Discussions
Women in Kaduna cannot discuss reproductive health due to deeply ingrained cultural and religious taboos.
KEY INSIGHT 2: Misconceptions Around Family Planning are Common
Common misconceptions eg.belief that contraceptives cause infertility or are only for married women, limit women's understanding of their reproductive health options.
KEY INSIGHT 3: Women Trust Matriarchs and Community Health Workers
Women in Kaduna are more likely to engage with healthcare information when it’s delivered by figures they trust.
04 FINAL PROJECT GOAL
Design an interactive and engaging healthcare toolkit tailored to women in Kaduna, addressing gaps in maternal health, sexual safety, and mental well-being.
FEATURE 1
Scenario-Based Game Cards
Mindfulness + Health Based excersizes
FEATURE 2
FEATURE 3
Safe space integration
“What Can I Do?” aims to address key systemic challenges such as lack of access to menstrual and mental health education and resources.
Offering an engaging and accesible manner for women to learn helpful coping strategies, develop constructive life habits and promote overall well being.
